Similac Case Study, 20 x40 display rental
QuoteBefore a show, 32% of visitors viewed events as the 'best marketing as you can interact and compare to others', but this rose dramatically to 74% post-show, including an uplift in positive sub-conscious feelings for one in five people.Quote
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Case Study: Similac

Similac Case Study, 20 x40 display rental

Client: Similac
Contact: Barbara Perry
Show: Consumer Events
Space: 40x20

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Trade Show Display Challenge:
Case Study: SimilacSimilac’s 20 x 40 custom trade show display was designed to provide national branding at US consumer events. Moose Displays and Logistics was recommended to Similac by their exhibit builder because of our reputation as a trade show shipping specialists.

Because the display’s weight and volume, in many cases, Similac had to use a full semi-load to transport their display to shows. In actuality, their trade show display occupied only 38 feet of a 53 foot trailer.

By contracting dedicated partial services, and marrying their trade show freight with other exhibitors from the same geographical region, Moose Displays and Logistics was able to provide dedicated trade show shipping service (no cross docking) at rates at or below wholesale costs for LTL (Less Than Trailer Loads) and/or trailer load service.


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