Enfamil Case Study 20 x 30 trade show exhibit, Atlanta, GA
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Case Study: Enfamil

Enfamil Case Study 20 x 30 trade show exhibit, Atlanta, GA

Client: Enfamil
Site: www.enfamil.com
Contact: Marie Boone-Clark
Show: American Baby Faire/Wal-Mart Family and Kid Expo
Space: 20 x 30

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Trade Show Display Challenge:
Enfamil Case StudyEnfamil had attended The American Baby Faires in previous years using 10 x 30 foot inline trade show displays. For 2002-2003 their trade show exhibit booth marketing scope expanded to a 20 x 30 foot space.

Their first booth design was budget conscience and was made from a standard kit available from a trade show exhibit booth manufacturer. In late 2003, Enfamil directed Moose Logistics to create a trade show display booth that would "own the show floor."

However, several issues had to be considered for their new booth design, including an annual 10-show schedule, freight and logistics, with only a single day to install the trade show display and only 4 hours to dismantle the booth.

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Moose Logistics Trade Show Display Atlanta Solution:

Moose Logistics incorporated the use of Matrix frame systems, fabric graphics, and custom booth design elements to achieve the needed look. The fabric is machine washable so it can withstand the wear and tear that traditional graphics cannot. The custom elements are painted and a reserve of touch-up paint has kept these elements fresh for 14 shows. Finally, the Matrix frame system allows for speed in setting up the core elements of their trade show display booth.

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Moose Logistics provides an exceptional level of service. From the design stage to coordinating logistics of the finished product - they are professional, committed and cost-efficient.

Our participation in the American Baby shows would be hampered without their expertise and leadership.

Marie Boone-Clark
Associate Manager, Consumer Resource Center
Mead Johnson

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